What is better than a warm cup of coffee? For those who love coffee, nothing is better. There is something about that warm feeling and wonderful aroma when you take your first sip of coffee in the morning. It is a moment when time seems to stand still and it seems like there is nothing that can ruin that moment.

Even at work, when you drink your first coffee it seems like the day is going to go by faster than you thought it could. Coffee makes the world go round and it is the second most traded commodity after oil on the planet.

Coffee also presents your company with the opportunity to market itself to its customers and those around your customers. In effect, it helps you market to those who know about your company and those you want to know about your company. How do you do this? It is easy when you give away promotional items like ceramic coffee mugs.

When you give away ceramic coffee mugs with your company name on them, you are promoting yourself and giving your customers a gift that they will use for many years. In fact, if they are nice enough ceramic coffee mugs, it is possible it will become their favorite coffee mug.

One way to make it their favorite coffee mug is to put their name on it. When you put a customer's name on a coffee mug, you are giving them a gift that will be special to them. If it is special to them, they will use it as much as they can. The more they use it, the more people will see it. The more people that see that mug the more advertising you get. That is how promotional items work. You are trying to give them away so you can promote your company and they usually always work like a charm.