Conversational analytics is a powerful tool that can help businesses better understand how their customers interact with their products and services. By tracking conversations, businesses can learn what topics are being discussed and where the conversation is taking place.
This information can help businesses improve customer service, develop marketing campaigns, and more. Conversational AI is a more advanced form of AI that uses natural language processing to create intelligent conversations with users.
Image Source Google
It is a machine learning software that analyzes and records the conversation between users. This software can provide insights on how users interact with one another, what topics are being discussed, and how users are responding to one another. By understanding these interactions, companies can improve their customer service and marketing efforts.
One of the primary benefits of using the Conversation Analytics Software is that it can help companies better understand customer sentiment. By tracking user sentiment throughout the conversation, companies can identify which topics are generating positive or negative reactions. This information can then be used to adjust marketing and customer service strategies accordingly.
In addition to sentiment analysis, the Conversation Analytics Software can also be used to monitor user engagement. By tracking how long users are spending on each page and in each section of the website, companies can determine which areas are most important to their customers. This information can then be used to make future changes to the website content or design. In some cases, it can even be used to help identify ways to improve customer service in the future.