Search Engine Optimization, also known as SEO, is the process of improving the volume and quality of traffic to a website from search engines through organic or search results. The higher ranking websites of your company on the search engine results page (SERP), the more search engines will visit your site.

As a marketing strategy to increase site relevance, SEO consultants consider how search algorithms work and what people search for. An SEO process may involve coding and structuring the site, content and copywriting, site presentation, as well as solving other problems that will prevent search engines from indexing your company's website. To know more about the SEO, you may hop over to this website.

If your company's website is not indexed by search engines, there will be no chance that your site will have high visibility on search engines. Therefore, companies must take note of SEO and make sure that their websites are correctly indexed by search engines.


The term "SEO" can also refer to "Search Engine Optimizer". It is an industry term that refers to institutions and consultants who conduct search engine optimization processes on behalf of their clients, and by employees who perform SEO services internally. Each agency and consultant has its SEO methodology.

Therefore, they can use different methods to achieve high organic rankings for websites. In most cases, to have effective SEO may require changes to the HTML source code of a site, SEO tactics will be incorporated into the development and design of the website. That is why almost all credible SEO agencies and consultants will first see the design and back-end architecture of a website before beginning the SEO process. This will ensure that SEO is done effectively.