Facebook Messenger Bots is computer software programs that communicate with you and your business in real time through Facebook. Chatbots use a series of "virtual hands" to interact with users and generally be more responsive than the average chat program.
Chatbots can be used to assist in collecting data for growth of business partners and clients, analysis of your company's strengths and weaknesses, marketing campaigns, and other data gathering activities. If you're unsure of how to start building one, there are many ready-made chatbots for a variety of business functions and complexities.
Chatbots are a great addition to your Facebook marketing efforts, especially if you're currently a no-name or small business with limited exposure. Instead of spreading yourself thin, build a bot that can engage your followers and get the word out about your offerings.
When building a Facebook Chatbot, you must first determine what your audience is. Depending on your product line and niche, you may be able to target only certain types of Facebook users.
Facebook user demographics include age, gender, location, income, education, and work experience. By providing your customers with information tailored to their profile, you will be able to provide them with specific solutions and notifications tailored to their personal needs.
Next, you'll need to understand the Facebook environment. While many social media sites have their own chat bots that work independently, for more specific requirements, you'll need to build an interaction strategy which includes meeting with users and breaking down the functionality into smaller steps.
You may want to consider using third-party chatbots to analyze and interact with your customers. The software and scripts developed by third-party chatbots can easily be incorporated into your own Facebook Chatbot to bring interaction up-to-date and above-and-beyond your competitors.
A Facebook Chatbot must have the ability to automatically respond to individual users' questions and requests. Whether they are prompts from your customers or internal Facebook requests, it is important to ensure that your bot understands the correct steps to follow when responding to different situations.
The time it takes for your bot to respond to a user's request should not exceed three seconds. In addition, the chatbot should respond immediately, rather than waiting for responses from its human operators.
Your chatbot will also require the ability to detect and report errors through an in-built error reporting system. It is not sufficient to have your chatbot work effectively, but without an automated error detection and reporting system in place, your users are susceptible to errors and updates.
Lastly, a chatbot will need to clearly articulate a goal for the user based on their query. The bot should also have the capacity to automatically redirect the user to information that is relevant to the query, rather than having them bounce back to the beginning of the page.
With all of these requirements in place, it's now time to create a Facebook Chatbot. Most of the same techniques used for building a chatbot will also apply to building a Facebook Messenger Bot, so take a look at the following: