Explainer video production is a multi-step process that involves more experts than one.
Typically, an explainer video production in Los Angeles team comprises of a Scriptwriter, Storyboard Artist, Illustrator, Animator, Voiceover Artist, and Sound-Effects Artist. Each of these six role players uniquely contributes to video production.
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Here's a step-by-step description of the Video Production Process.
Step I: Understanding Client Brief
The first step of the explainer video production process involves going through the client's brief (a questionnaire filled by client), for understanding his/her business entity and video requirement. Usually, it is the scriptwriter who goes through this process. In case of doubts or queries, an interaction between the scriptwriter and the client is arranged.
Step II: Research and Brainstorming
After all the relevant information has been gathered from the client, secondary research (if needed) is conducted, to better understanding the business.
The brief is explained to the storyboard artist and to the animator. After both of them have understood the brief, they sit with the scriptwriter to visualize the video storyline, decide on characterizations & other visual elements, and finalize on how those elements would be animated. Once everything is decided, the video script is crafted.
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